What Is Identity Resolution?

Identity resolution is the process of connecting anonymous digital behavior to real-world identities. In plain English: it turns "someone visited your website" into "John Smith from Acme Corp visited your website."

How It Works

Identity resolution matches digital signals to a database of known identities:

• Visitor arrives: Someone visits your website
• Signal capture: We capture IP address, device info, behavior
• Database match: Match against billions of identity records
• Identity revealed: Get name, email, company, and more

Why It Matters

What You Can Do With Identified Visitors

• Personalized email campaigns
• Direct sales outreach
• Targeted advertising
• Lead scoring and prioritization
• Revenue attribution

Privacy Compliant

Identity resolution uses first-party data and aggregated identity graphs. It does not use stolen data or cookies. All data is obtained through legitimate business purposes and complies with privacy regulations including GDPR and CCPA.