Not all tools are the same. Some rely mostly on cookies. Some rely on derivative data. Some degrade quickly. Here is how we compare.
| Feature | SITE ID | RB2B | CustomersAI |
|---|---|---|---|
| Deterministic Matching | |||
| NCOA Refresh | |||
| Person-Level ID | |||
| Activation Channels | Full | Limited | Email-focused |
| Agency Resell Model |
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