SITE ID is a technology that identifies businesses and consumers who visit your website — revealing the company names, employee details, and contact information behind your anonymous traffic.
Insurance companies don't have a traffic problem.
They have a lead quality problem.
Thousands of leads. Low conversion. Wasted sales time.
Sound familiar?
Many insurance brokers buy CPL (cost per lead) traffic.
Example:
Leads/month
1,200
Monthly spend
$100,000
But here's what happens:
You pay the CPL whether they close or not. That hurts.
If:
1,200
Leads
100
Close
8.3% close rate
But what if 300 of those leads were never qualified to begin with?
25% of your sales team's time was wasted.
That's expensive payroll waste.
Forms only capture what people type. And people type what they want approved.
Health conditions?
Underreported
Income?
Inflated
Employment?
Vague
Forms are self-reported.
Identity + intent data validates reality.
Intent data shows:
These are high-probability buyers. Not random clicks.
Identity resolution adds:
Income range
Homeowner status
Demographic profile
Verified address
Behavioral intent signals
Now you can filter:
That changes close rates.
Instead of:
Buying 1,200 random CPL leads
You:
Quality over volume.
Current Model
= $180,000 revenue
With Intent + Identity
= $270,000 revenue
Fewer leads. More qualified. Higher close rate.
That's smarter scaling.
Ready to improve your lead quality?
See pricing and plansInsurance buying is research-heavy. Visitors:
If you identify:
You can:
Follow up directly
Send tailored ads
Prioritize high-income
How B2B companies turn traffic into pipeline — See the strategy applied to B2B.
12% of Americans move every year.
If address data is stale, direct mail fails and geographic targeting breaks.
Monthly NCOA refresh keeps:
Address accuracy high
Compliance stronger
Activation cleaner
How accurate is visitor identification? — Learn about NCOA and data freshness.
Buying lists = guessing
Random leads with no behavior signals
Intent + identity = targeting
Behavior predicts buying
Lists predict:
Spam complaints
Behavior predicts:
Buying intent
How ecommerce brands use visitor identification — Cross-industry authority.
Your competitors buy the same CPL leads.
You can:
That changes margin.
Better math wins. If you improve lead quality, increase close rate, and reduce wasted time — you don't need more leads. You need better ones.