How Accurate Is SITE ID?

Accuracy is the #1 question we get asked. Here's the honest answer.

What "Accuracy" Really Means

Visitor identification accuracy has two components:

• Identification Rate: What % of visitors can we identify?
• Data Accuracy: How correct is the identified data?

Our Accuracy Metrics

What Affects Accuracy?

What Data Do You Get?

For each identified visitor:

• Name
• Email address
• Company
• Job title
• Phone number (when available)
• LinkedIn profile

The Bottom Line

No visitor identification service is 100% accurate — anyone claiming otherwise isn't being honest. But even at 60-80% identification with 95%+ data accuracy, you're recovering the 80-90% of traffic that normally disappears forever.