Here's Exactly How
It Works.

Simple. Direct. Powerful.

The 5-Step Process

Step 1: Intent Signal

People search keywords like "best insurance" or "enterprise pricing"

Step 2: Behavioral Match

We match search behavior to verified individuals

Step 3: Identity Verification

Verify against refreshed consumer datasets

Step 4: Clean Delivery

Receive a clean spreadsheet with contact data

Step 5: Activation

Activate through ads, email, LinkedIn, or direct mail

Ready to capture buyers before they visit your website?

See Exact Audience Pricing

How It Works Together

Market Behavior (Search + Competitors)

Exact Audience Engine

Your CRM / Ad Platforms

Exact Audience identifies buyers before they ever reach your website.

Traditional vs. Exact Audience

Traditional Marketing

  • Wait for visitors to come to you
  • Rely on cookies that are dying
  • Retarget only 2-3% of visitors
  • High cost per acquisition
  • Reactive, not proactive

Exact Audience

  • Find buyers before they visit
  • Verified identity data
  • Reach 100% of your market
  • Lower cost per acquisition
  • Proactive outreach

Stop waiting for buyers to find you. Start reaching them first.

Get Exact Audience Pricing

How It Works Together (Real Example)

Let's say you sell long-term disability insurance.

Here's how the full identity stack works.

1

Exact Audience Finds Buyers First

Someone searches:

  • "Best long term disability insurance"
  • "Disability insurance for doctors"
  • "How much disability insurance do I need?"

Exact Audience identifies that person as:

White-collar professional
$100,000+ income
Homeowner
Actively researching

Before they ever visit your website, you already know they are in-market.

You can: Run targeted ads, send direct mail, activate LinkedIn outreach, add to strategic campaigns

You don't wait. You move first.

2

They Visit Your Website

They click your ad. They land on:

Pricing page Quote page Coverage comparison

Most companies lose 70-90% of visitors here. They don't fill out forms. They leave. Gone.

3

SITE ID Captures The Visit

SITE ID identifies up to 60% of your website visitors. Now you know:

Who visited

What page

When visited

Where located

Even if they never filled out a form, you now have:

Name, Email, Address, Income range, Household verification

This is traffic you already paid for. Now it's monetizable.

4

Layer 1 + Layer 2 Working Together

Exact Audience brought them in. SITE ID confirms and captures them when they visit. Now you can:

Follow up with smarter ads
Targeted email sequences
Direct mail to visitors
Alert sales team

This increases: Close rate, Revenue per lead, Return on ad spend

The Full Identity Stack

Exact Audience

Market Layer

(Search & Competitor Behavior)

Your Website

Traffic Layer

(Pricing & Quote Pages)

Revenue Growth

Closed Deals

Exact Audience identifies buyers before they visit.
SITE ID captures them when they do.

Together, you control both sides of the funnel.

The Result

Instead of:

1,200

random leads

100

closes

You move toward:

Fewer

better leads

Higher

close rates

You stop buying volume. You start buying intent.

This Is Full Identity Coverage.

1

Layer 1: Capture the Market

Exact Audience finds buyers before they visit

2

Layer 2: Capture Your Traffic

SITE ID identifies visitors when they arrive

When both work together, your revenue becomes predictable.

Build The Full Identity Stack

Frequent Questions